Malaysia ’s first-ever batting cage facility on the rooftop of 1 Utama Shopping Centre will soon be opened to the public. Named “It’s a Hit!” the centre is the first of its kind in the region. Being the main sponsor, Hitachi selected the name “It’s a Hit!” in line with one of its on-going campaigns.

In April 2006, Hitachi and Jolt Sports together with other sponsors held a media preview on the unofficial opening of “It’s a Hit!” Batting Cages at 1 Utama Shopping Centre. Even before its opening, “It’s a Hit!” Batting Cages has proven to be a hit with sponsors. Hitachi has signed on as the first title sponsor of the batting cage centre.

The Managing Director of Hitachi, Mr. Shigeharu Annaka was present at this media conference to take the symbolic first swing in a batting cage to officiate the opening of the batting cage.

“I grew up with baseball and recognize this as a once-in-a-lifetime opportunity to record Hitachi in Malaysia’s sporting history. We are proud to be able to help raise the profile and professionalism of the sport in the country, and be at the forefront of what will be one of the most exciting recreational concepts the region will see in years,” said Mr. Shigeharu Annaka.

“The fact that we have an existing campaign called “It’s a HIT!”, a play on a famous baseball phrase, make the sponsorship an outright winner,” he added.

Many other activities were held for the media during this media preview. Prior to the event, members of the media were asked to dress up as one of the activities on that day was Best-Dressed media person in baseball/softball gear. Members of the media were also invited to participate on a batting cage challenge where they will stand a chance to win a 32” LCD TV.