The Hitachi P50X01A, hero product of the Full HD Plasma TV range, sits on the cutting edge of Plasma technology. Besides combining the astounding detail of Full HD resolution with brilliant color and contrast, Hitachi takes the lead in the natural motion stakes with the introduction of Movie Frame Rate Converter (MFRC) technology.

Movies that were filmed at 24frames per second have to be converted to 60 frames per second to be aired on TV. Conventional conversion methods simply duplicate or triplicate the existing frames to make up the time length difference. On a large screen TV, this limitation often appears as staggered or jerky motion when objects move from side to side.
Hitachi’s MFRC technology accurately and automatically eliminates the jerky motion, using a powerful chip to predict and create new frames between the originals which results in smooth life like images.

Hitachi remains committed to both Plasma and LCD technologies because each of them has benefits suited to different applications. Plasma offers more realistic motion compared to LCD and this quality is more apparent as the screen size increase. Also, as Plasma does not use a backlight system, it is generally agreed that Plasma contrast appears to be more dramatic when watching movies in darker environment. As a compliment to Plasma, LCD offers outstanding brightness and is available in many sizes from 20” and up. As a result, LCD is very versatile and is well suited to many environments and applications from a 32” model in the bedroom, to a 42” Full HD large screen in the family room for watching High Definition TV or playing Blu Ray movies and video games. LCD is an ideal choice for Multimedia entertainment.

Hitachi unquestionably continues to set the benchmark for quality performances and innovation and the new Plasma and LCD TVs clearly demonstrates Hitachi’s willingness to suit everyone’s needs by offering both Plasma and LCD technologies and a wide range of connections on every model.